What it's like working with us
At pingüino, our process is designed to be collaborative, efficient, and tailored to your needs. We break down each project into three key phases—Discovery, Design, and Delivery—ensuring that every step is guided by clear communication, regular feedback, and a shared commitment to excellence. Here’s what you can expect when engaging with us:
Discovery
We start by diving deep into understanding your brand, product, and goals. This phase is all about research and exploration:
• User & Market Research: We gather insights from your target audience and analyze market trends to define product requirements and identify opportunities.
• Early Concept Development: Through sketches and initial 3D layouts, we start visualizing early product ideas.
• Brand Exploration: We explore potential branding directions that align with your product’s identity and vision.
Design
In this phase, we refine the initial concepts and transform them into actionable designs:
• 3D Modeling & Refinement: We take the sketches and turn them into detailed, manufacturable 3D models, ensuring they meet technical and aesthetic requirements.
• Brand Identity Development: We solidify your brand identity with key elements such as logos, color palettes, typography, and more.
• Collaborating with Suppliers: For physical products, we engage with suppliers early to ensure designs are optimized for manufacturability and cost-efficiency.
Delivery
The final phase focuses on delivering the finished designs and preparing them for production:
• Final Presentations: We provide polished product renders, compelling marketing material, and all final brand assets.
• Manufacturing-Ready Files: If your project includes physical products, we’ll ensure all files are production-ready and work closely with suppliers to meet specifications.
• Brand Guidelines: You’ll receive a full set of guidelines to maintain consistency across all brand touchpoints moving forward.
Collaboration and Communication
We believe great design is born from collaboration. Throughout the process, we maintain constant communication to keep you involved:
• Weekly Presentations & Critiques: Expect a 45-minute presentation and critique once a week to review progress and gather feedback.
• Frequent Check-Ins: We encourage short, 15-minute check-ins midweek to ensure everything is on track.
We also use tools like Miro to post work-in-progress sketches and designs for asynchronous feedback, ensuring you can review and provide input at your convenience.
What Sets Us Apart
At pingüino, we prioritize efficiency and flexibility. We streamline our processes to maximize creative exploration while respecting your timeline. Our agile approach allows us to respond quickly to feedback and make adjustments without wasting time on redundant meetings or lengthy revisions.
Engaging with us means partnering with a team that’s as invested in your vision as you are. We take pride in crafting designs that not only look great but also tell your brand’s story in a way that connects with your audience and supports your broader goals.
Our support continues even after project delivery. We’re here to help with any adjustments, assist with manufacturing, or fine-tune your brand assets. Our goal is to ensure a seamless transition and ongoing success as you launch and grow your brand.
